Our mission is to provide practical consumer skills to Millennials and Generation Z in order to help them become financially successful and independent.
Advertisements have gotten to know us all too well!
We believe consumers need to be equipped with the necessary skills to assess whether or not their purchases will be beneficial to their livelihood. We aren’t against direct marketing. We understand it’s an effective sales strategy.
However, traditional marketing strategies assume consumers are rational actors, which means that people only spend money when it’s financially in their best interest. As most of us have experienced, that’s not always the case!